Your online guide to SEO Content Writing!

You might have come across the term ‘SEO Content’ and end up thinking that how is it different from the usual content. In order to understand SEO Content better, let’s understand them individually:

• SEO or search engine optimization is the way in which a website is optimized so that it gains visibility and a better ranking on the search engine result page

• Content is any information that goes on the web for the audience to be consumed by them in different ways

• SEO Content is the practice of optimizing the content so that it is not only beneficial for the audience but helps the website to rank as well and attracts search engine traffic

 Talking about the intent

If you just have the intent of getting search engine traffic then you are probably going to have a hard time. One thing that you must keep in mind is that if you have content on the website to please the bots then it is not going to be beneficial for you.

You must keep your potential customers in mind because in the end of the day, they are the ones who are going to read it. If you try too hard to please the bots by thinking about just them then there is a possibility that your website might get penalized by Google. If you don’t wish that upon yourself then publish quality SEO articles and focus on SEO Content Writing.

Classification of SEO Content

SEO Content can comprise of any of the following:

Product pages

It is very important to have an informative product page because it does not only work like a charm for SEO but it can also be treated as a PPC landing page. The content should be informative because it has the ability to highly influence the buying decision of the potential client.

Blog Post

It is the best way to create an ongoing stream of effective SEO content. Blog posts are usually more engaging and help in attracting the links which result in the creation of authority for the website.

They are usually informational and provide a great value addition to the readers.

Articles

You will usually find this content in either digital newspapers or online magazines. This could be news articles, an interview or a feature. This has to be kept interesting and can be a little informal as well.

Lists

This is the most popular type of content that can be found on the web and it is highly appreciated as well. One example could be ‘Top 10 WP plugins’ or ‘Top 5 blog ideas to make your website rank’. People find it crisp and more informational therefore they tend to rank higher too. You can use high search volume keywords here as well.

Guides

This is in a much more detailed piece of content. You can explain what can be done in a specific city or a country. You can either have different web pages dedicated to different activities or you can do it place wise. It is a nice way to generate leads and to increase the session time of the website.

Videos

Yes, it is indeed a part of the content. In fact, this has been gaining popularity too. If you have a video on the page then it will be easier for you to rank for a competitive keyword. Videos can be a great way to reach the target audience and increase site traffic as per your business. You can probably make a tutorial video to show how your products work. You can also create a video and mention the perks or any other features as per your preference.

Infographics

This is a combination of the images and the content and they are visually appealing as well. They comprise of plenty information in the form of charts or graphs on a subject and can get you a lot of page views as well as links.

As the content is a part of the image, it is not readable like text by the crawlers so you need to make sure that you optimize the rest of the page in a proper manner.

Glossaries

Gone are the days when people used to refer to the dictionary if they wanted to know a word’s meaning. People simply ‘Google’ what they want to know and this is a great opportunity for you. If you are a part of a specialized industry then you should take the advantage of your niche and create a descriptive glossary to capture the search traffic.

Slideshows

It is a way to show a series of related images as we all know how important it is to create a visual impact. But then again, you have to keep the optimization aspect in mind too and work on the other things.

The sky is the limit for an SEO Content Writers and these were just a few examples of the types of content. If you would like to know more about SEO content writing then you can get in touch with us.