SEO Writing–How to Write a Content That Impacts the Most

 

SEO writing is all about providing the answers to your target audience’s queries after thorough research on a particular topic. If you are a subject matter expert in a specific field or provide professional Content Writing Services on some specialized hot topics, then that would be much help during the SEO writing journey. However, if you are a new entrant and trying your luck in blog Content writing, this post will introduce you to some great tools to kick-start your fantastic journey of SEO writing. Here is what we have covered in the SEO masterpiece.

 

• Importance of SEO in blog Content writing.
  
  
• 5-Steps to deliver a perfectly crafted SEO blog.

 

Importance of SEO in blog Content writing

 

Thousand and millions of content are posted on the web, a few of them rank while many get ignored. Do you know why? The answer is, content is lacking in the SEO aspect. That becomes an unfortunate reason for your high-on-information content lacking on search engines due to the implementation of bad or outdated SEO practices.

 

On the other hand, banking on the latest SEO techniques brings-in a lot of perks like attracting organic traffic, generating leads, and your website becomes a magnet for potential customers. Now think of embedding these SEO practices on blog content writing – your content will be a masterpiece serving the users with million-dollar information and ranking on the search engines as well, alongside. Even an Apple Pie wouldn’t taste so good as this massive success.

 

But how to achieve it! Here are those steps that deliver the perfectly crafted SEO blog

 

Writing for the audiences is what search engine like Google wants, but still, there are a few hacks that can help you deliver the best for both – search engines and audiences. Here are the 5-steps techniques that you should always implement.

 

1.    Head-hunt for the business-specific keywords and relevant topics.

 

Research is the key in blog content writing which begins with keyword research and finding a topic that explains your business. Besides, you should be a bit creative while thinking of what people might search for while looking out for the services you offer.

 

This means if you have a car washing business, people might search for simple car washing, car washing in Florida, or car wash services in California. Don’t scratch your head now! There are a lot of online tools to assist you with a perfectly-matched keyword that includes the long-tail (low competitive) and short-tail (highly competitive) keywords.

 

The keyword research tools provide different segments to clarify the keywords like keyword difficulty, monthly search volume index, clicks, CPC, CPS, etc. These metrics can be leveraged to know about the keyword and use them wisely on your content. Do not know how to use these tools? No worries! You can go for content writing services and let the experts do some head-hunt for you.

 

2.    Understand the search intent.

 

Done with the research part! Now it’s time to know your audiences better, technically known as the search intent. Google loves the blogs written with a sense of search intent and prioritizes those articles on the SERP. Or we should say it penalizes all others that do not have search intent in them. Three Cs explain it maturely – Content type, Content format, Content angle.

 

• Content-type – It means whether your content is a landing page, blog post, or informational video. The keywords found in a Questions Report will always deliver the blog-post, articles, or videos giving detailed information about a product. While a keyword found in the Phrase Match report will deliver the content without informational intent. These keywords generally rank for the buying intent websites like e-commerce stores or alike.

• Content format – How-to guide, listicles, or forums, that’s what is all about the content format. Simply put the desired keyword in the search query and see what you found on the SERP. That’s the format ranking the most for that particular keyword.

• Content angle – Your content theme leaves a significant impact on the users. That means is the article you have written serves some specific perspective or is that a general holistic overview!

 

3.    Don’t ignore the sub-topics

 

Once you are done with the keyword research and understood the search intent of your target audiences, it’s time to work on the sub-topics. They work as a key element or thread to your blog content writing. Here are some tips.

• Always have an eagle-eye on your competitor’s content headings.

• Keep checking the “People Also Ask” box to be updated with what your potential audiences are searching for.

• Research what your competitors are ranking for.

 

4.    Outline the content

 

Great! Until now you have the right set of keywords, you know the intent of your audiences, and you have the details of the sub-topics that need to be covered. Now, what next? Outline the content. Here you will have a clear picture of what will be included, where it has to be embedded, and what needs to be prioritized. The inverted pyramid format has to be followed, which means the Need to know things should be placed on the top while the Nice to know (Additional perks) things have to be at the bottom.

 

5.    Drafting the content

 

Content drafting is something that you love the most as a blog writer, that’s what you need to do here. Here are the tips that will help you the most.

 

• Go with the flow. Think like your audience, use a conversational tone and never confuse your audience.

• Always use the vocabulary of your audience. The simplest way to get that is researching on the topics that are fully dedicated to it. It will give you an idea of how to use some common slang and phrases.

 

What’s more!

 

SEO writing is all about crafting the content like a masterpiece while focusing on the audiences you are serving. After all, grabbing the maximum eyeballs is what you want and that’s what a perfectly crafted blog can do. You might found the overall process a bit tricky but that’s where you need to strategize yourself, however, still there are some reliable content writing services that you may take to reach out to the maximum audiences with minimal effort.