How To Write Awesome Product Description That Sells

If I ask you what is a product description, your answer would be words that describe the product. Now by definition, it is correct but if you look with different angles there is more gravity to it. When a user is shopping online, there is no salesman to convince what would look good on the user or which product has more success rate, etc. So, the whole responsibility comes down to the Product Services Description.

While most product description writers focus on writing more about the product, the approach should be just the opposite. When a product is for the user, the description should also involve the user and not the features of the products. 

For instance, if you are a brand that sells night cream on the eCommerce platform, the product description should talk about how might cream will take away the puffiness and will give a feeling of freshness to the user. But unfortunately, most descriptions highlight what is the composition and in how many milligrams, the color, texture, etc. The features are important too but consumers should come first.

If you can tell the customers what a product can do for them then you will probably end up making more sales. The product description is one of the important factors that help the buying decision of the user. If safe to say that a good product description can lead to more sales.

10 Most Epic Ways To Write Product Description That Matters

1. Speak To Your Customer Directly

Your descriptions are meant directly for your end-users and therefore they must fulfill this goal with the kinds of words you choose. Thus, the very first thing to do before you start writing for a product is to build a buyer persona. If you know your audience well, you can write to them.

2. Include Brand’s Voice

The brand’s voice must reflect in the description. There are certain beliefs or founding pillars on which a brand believes. While some are focused on providing good customer support others may believe in offering great after-sale service. Whatever the case be, it should be mentioned in the product description.

3. Talk Solutions Before Features

Features are important but not every layman understands the importance of composition or which extracts or minerals or ingredients are used. If a person is buying oats they need to know if it’s a healthy breakfast choice or can oats helps in fitness or weight reduction etc. If you go on telling the fiber it contains or how many multigrain in 100 grams the user will never pay attention to it much.

4. Mention Results Based On Past User Experience

Brands always work on getting feedbacks therefore using past customer experience to build revised or new brand descriptions can be a great idea. The description can mention the great benefits a product can offer a probable timeline or even talk about the expected results.

5. Consider Interaction As One-On-One

Since your only way to communicate with an online customer is through the product description, you must make it count. Speak through your words as if you are doing it one-on-one. For instance, mentioning why would a product suit a user, checking which skin type they have, explaining the process of application or usage, etc.

6. Do Grammar And Spell Check

You don’t want to cause a bad impression by writing a grammatically incorrect description. Spell checks and small punctuations out of place can question your value as a brand. You must work on writing skills to create impeccable content. Try using active tense and make short sentences or even better phrases. No one likes to read long paragraphs with incorrect English and tense. Use a tool like Grammarly to double-check your descriptions.

7. Use Language That Your User’s Understand

Don’t use language that is too complicated for your users to understand. Words that are not used in day-to-day life by users and jargon should be avoided at all costs. Remember, the key to a good product description is writing words that resonate with your audience. Avoid words like a breakthrough, market-leading, ultimate, etc. If you call your product revolutionary or groundbreaking, what possible reaction do you expect out of your users?

8. Do A/B Testing

A/B testing or split testing is when you try multiple descriptions for a single product to see which one gets the best response from the users. The one that gets maximum attention can act as a template for other products.

9. Make It Easy-To-Read

Most users that end up on your product might first scan the description. So as a product writer your first job is to highlight the features or offerings that are most important. Secondly, write most of the descriptions in pointers so that while scanning, a user can read easily. Lastly, the reader will connect more if they have easy sentences to read without any hard vocabulary, which can easily make the user exit. Again, the most highlighted point should the solution that the product is offering.

10. Tell A Story If Possible

You must not rule out the possibility of connecting users with a story. Build a happy picture for your end customers that they can imagine while reading your description. Use words that are powerful and leave an impact on a user's mind. In fact, words that click instantly are the ones that a user should leverage the most.

Conclusion

It may take some time to figure out what will work best with your audience. So do a lot of split tests and try different approaches such as storytelling, sharing experience, going in-depth with features, etc. Keep working on your creativity to make your product descriptions apt and to-the-point. The ones that are the most effective use words that persuade people to buy products. A great product description fills any gap that a user might feel. It can do away with any dilemma and confusion that a user might face. So go ahead and hire the best product description writers at contentwriting.us for your eCommerce setup.